Digital Marketing Specialist

AxL SpA - Divisione Alti Profili, for a leadign retail company, is looking for a:

DIGITAL MARKETING SPECIALIST

As digital marketing specialist, reporting to E-Commerce Manager, you will be required to develop, implement, track and optimize digital marketing campaigns across all digital channels.

Responsibilities:
· Plan and execute all digital marketing, including SEO/SEM, paid, affiliation and display advertising campaigns
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROAS and KPIs)
· Brainstorm new and creative growth strategies
· Plan, execute, and measure experiments and conversion tests
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Instrument conversion points and optimize user funnels
· Collaborate with digital agencies and other vendor partners
· Collaborate with internal teams to support operational activities in order to grant the best UX (content creator, e-merchandising, ad-hoc projects)

Requirements:
· Fluent in English, both written and spoken
· Proven working experience in digital marketing, better if in agencies
· Solid knowledge of website analytics tools (e.g., Google Analytics, Google Ads, Google My Business)
· Strong Customer Focus and result oriented, with the aim of constant improve of Paid and SEO traffic and conversion rate
· Strong analytical skills and data-driven thinking
· Up-to-date with the latest trends and best practices in online marketing and measurement

L’offerta si rivolge a candidati ambosessi, nel rispetto del Codice delle pari opportunità D.Lgs. 11 aprile 2006, N. 198 e ss.mm.ii.. I Candidati sono invitati a leggere l'informativa sul trattamento dei dati personali alla pagina https://www.aperelle.it/wp-content/uploads/2019/05/Informativa-candidati.pdf.  AxL S.p.A. Aut. Min Nr. 1081 - SG rilasciato dal Ministero del Lavoro e PS in data 19.11.2004